Why Should You Have an About Us Page?
In a world of impersonal corporations and organizations, your About Us page can set you apart from the competition by giving you a face, a personality, and a story.
You can think of your About Us page as a 30-second elevator pitch for website visitors interested in learning about who you are and what you do.
Many visitors will check out About Us pages to learn about the company and people behind the products and services they're thinking about buying.
By establishing trust and building trust on the front end, you'll have more success turning visitors into loyal long-term customers.
What Should You Include in Your About Us Page?
About Us pages generally include brief histories because most visitors want to know a little about the companies and organizations they buy from, donate to, and volunteer for.
Many well-written About Us pages also include/cover:
- What the organization does and where it operates
- What sets it apart from the competition
- Bios of key players
- Short product overviews
- Important milestones
- Customer testimonials
- Noteworthy innovations
- Obstacles that were overcome
- Strategic mergers and acquisitions
- Links to blog posts and social media pages
Another great way to make your About Us page pop is to include images. These can be photos of the founder with or without his or her family, executives, frontline employees, products, facilities, and happy customers to name just a few.
Most customers like seeing who they'll be working with instead of just reading about them, but cartoon images may make more sense if you don't want to come across as overly stiff and formal.
And last, many About Us pages take the interactive approach by including call to action links that allow visitors to do things like:
- Make a donation
- Create an account
- Sign up for a newsletter
- Speak with a representative
- Request a quote or additional information
We've all heard that you only get one chance to make a first impression. The fact is that most visitors will form an impression of you and your company based on your website's About Us page, so it needs to be sincere, thorough, and well-written.
Your About Us page should not be:
- Visually unappealing
- Boring
- Overly busy
- Impersonal
- Boastful
- Filled with facts and figures that don't interest or aren't relevant to your readers, or even worse, that are deceptive and inaccurate
About Us Page Examples
There's no one right format for an effective and attractive About Us page.
In fact, your About Us page is a great place to let your creativity and personality shine through. Just remember that the final product should be simple, appealing, sincere, and engaging.
In this section, we'll look at a number of About Us page examples from some well-known companies, organizations, and government entities.
